The Social Trade Show

Social media expert Traci Browne was under deadline for her book and looking for outside perspective on some notes she'd received from her publisher on some of the chapters.

Key Challenge and Approach

A quick read and review of the text in question followed by a one-hour phone call helped clarify what was needed. Traci then adjust the content to satisfy her publisher's concerns, and the book was published on time.

Outcome

The result was The Social Trade Show: Leveraging Social Media, and Virtual Events to Connect With Your Customers by Traci Browne, was published by Que Biz Tech, May 22, 2012.